PowerWeave targets US & UK publishing
market with Magiix
Clarksville-Maryland, March 24th
2004: PowerWeave Software Services
(India) Pvt. Limited - an emerging player
in the digital workflow solutions and
IT-enabled services market for the publishing
and graphic arts industry announced
the US and UK market launch of its innovative,
new Magiix solution (www.magiix.com).
Magiix is a comprehensive solution
addressed at the print periodical markets
and leverages advances in digital workflow
technologies and high-speed networking
to offer a unique product-service combination.
The Magiix solution combines a editorial-design
workflow application built on industry
standard practices and robust client-server
technology with an integrated, outsourced
graphics studio service. "We believe
Magiix' unique technology enabled product-service
framework answers several strategic
concerns of magazine publishers such
as productivity, costs and resourcing"
said Rajesh Patel, CEO, PowerWeave.
Elaborating further, Rajesh Patel adds
"With the Magiix solution PowerWeave
has brought to bear the benefits of
digital workflow and business process
outsourcing in concert and in a single,
seamless framework. More than an IT
solution, Magiix is a business transformation
strategy".
MagiixStudio: IT-enabled
design delivery
What makes Magiix unique is it's integrated
service model that now allows even small
and mid-sized publishers to tap into
the obvious benefits of offshore outsourcing.
Publishers can now gain from productivity
improvements that digital workflow brings
plus significant reduction in per page
production costs as a result of outsourcing
their page layout and design processes
to MagiixStudio - the Mumbai, India
based design studio. "By outsourcing
repetitive, non-critical work such as
page layout and design, publishers can
free high-value resources to pursue
newer revenue opportunities" explains
Rajesh Patel. "We believe it's
a potent amalgam of workflow product
and service that can save a small sized
publisher with say, three titles upwards
of 175,000 USD a year" he added.
Leveraging proven
business models
PowerWeave (www.powerweave.com)
has a proven track record in developing
software applications and products aimed
at enabling remote graphic services
delivery. And in atworkservicesusa.com
- it's remote design studio initiative
for the promotional merchandising, quick
print and corporate verticals - it already
has a proven business model for remote,
IT-enabled, graphics services delivery.
Artworkservicesusa.com boasts of over
250 customers including 4imprint.com,
BIC Graphics, Kinkos and Plumtree.
Speaking to the press, Varshal Thakor,
Director, US Operations for PowerWeave
said, "Local alliances and partnerships
with service providers in the US are
already in advanced stages of realization
and we will continue to seek out any
partnership opportunities that can add
significantly to our value proposition"
CONTACT:
For Business & Product Enquiries:
Dhananjay Balodi
General Manager, Publishing Services
Mumbai, India.
Tel: +91 22 24300516.
Email: djbalodi@magiix.com
Media sees BPO action
New Delhi, Feb 6th: Global media
and entertainment giants like Time Warner,
Walt Disney, Fox Entertainment and top
publishing houses are gearing up to
outsource many of their IT services
and back office work to India. Their
objective: Reduce cost and time to reach
the market with efficient products.
Top officials from Pearson and Bertelsmann
are coming to India to take a closer
look. Gunter Thielen, chairman of Bertelsmann
is expected to announce major investments
for the country next month.
Source: Times of India
FIPP delegation to
explore publishing in India
FIPP is organising a tour to India between
13 and 19 March 2004. Following members'
interest in this growing market, The
FIPP Publishers Tour will allow a FIPP
delegation to meet collectively and
individually with India's magazine publishers,
key government ministers, and advertising
agency executives.
India has become an exciting potential
new market for cross-border publishers
ever since the announcement of liberalisation
in entry restrictions to foreign publishers,
in June 2002. At the 34th FIPP World
Magazine Congress in Paris earlier this
year, Ravi Shankar Prasad, India's Minister
for Information and Broadcasting confirmed
the country's new approach: "As
far as the non-news and current affairs
magazines are concerned, we have come
with a very liberal regime where under
74% foreign investment is permissible
for publishing speciality magazines,
sports magazines, scientific journals
etc...With our experience we propose
to liberalise it further."
Source: www.fipp.com
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